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This first module is designed to empower coaches by helping them build a strong, strategic foundation for their coaching business. We will focus on defining long-term goals, understanding the importance of niching, creating a compelling power statement, and establishing a unique selling proposition (USP) that distinguishes your coaching practice in a competitive market. By aligning your goals with your core values and passions, this module sets the groundwork for sustainable business growth and client satisfaction.
This module focuses on building a compelling brand identity that attracts your ideal clients and fosters trust. By clearly defining your professional identity, crafting an authentic personal brand story, and maintaining consistency across platforms, you'll create a strong, recognizable presence. Learn actionable strategies to strengthen your brand and ensure it resonates emotionally and professionally with your audience.
This module focuses on optimizing your coaching business through strategic use of social media, client relationship management (CRM) tools, email strategies, and networking. You’ll learn to maximize your resources—time, energy, and tools—to create sustainable growth, streamline client management, and expand your reach. By developing a cohesive content plan and leveraging automation, this module will help you strengthen relationships and improve client retention.
This module focuses on equipping coaches with the tools to set competitive and sustainable pricing, assess business performance, and refine services for continued growth. You will master strategies for pricing your coaching offerings, gathering client feedback, and revising your services for a successful relaunch. This final module provides the framework for building a profitable coaching business that adapts to market changes and meets client needs.
When seasoned Master Coach Ellen “E1” rebranded her business in 2022, she quadrupled her impact, leading her to partner with Erin “E2,” a branding and messaging expert with a 20-year career in crafting compelling stories. Together, they formed E², a powerhouse duo combining Ellen’s strategic coaching expertise with Erin’s bold, scroll-stopping messaging. Through their tailored program, they guide coaches and entrepreneurs to sculpt their niche, elevate their brand, and create a roadmap for lasting success—all while staying true to their unique essence.
Ellen Kocher is the internationally-recognized founder of Whealthness and Wake-Up, Shake-Up, Thrive! She is an ICF MCC and NBHWC coach. With over 30 years of experience, she empowers coaches to build thriving, sustainable businesses by turning knowledge into action. She has been training and mentoring fellow coaches for over 10 years providing CE-approved training in all dimensions of well-being and business development.
Ellen rebranded her own coaching practice in 2022, quickly quadrupling her impact. Now, she’s teaming up with Erin to share everything she knows about building a successful, impactful coaching business.
Originally educated in the USA, Ellen resides in Geneva, Switzerland, with her husband and three children.
Erin Thomas is the internationally-recognized owner of Erin Thomas Communications and the co-founder of The Standing Ovation Society. She works with coaches, entrepreneurs, business leaders, and speakers around the world to get them visible, credible and profitable using powerfully-aligned messaging and branding.
As a writer and messaging strategist, her passion is helping people harness the incredible power of language to have the impact, influence and income they desire using their own story to do it. Everyone has a story to share.
A Charleston, SC, native and bestselling children's book author, Erin is currently living in Europe with her husband, daughter, and two cats that think they own the place. (They're probably right.)