Starting a Coaching Practice. You've got the knowledge and the passion- now you just need the guidance and the tools to establish a strong and impactful brand identity to get it into the world. This includes guidance around creating strong programs and offers, as well as clear and compelling branding, brand messaging, website, and marketing materials…OR
Rebranding your Coaching Practice. Whether you're refreshing your image, updating your offers or changing your target audience...You want to ensure a smooth, successful transition...OR
Launching something new. You're adding to your repertoire. Maybe you're writing a book, launching a course, or building out a new arm of your existing brand. You want to ensure that the new piece aligns with- and elevates- your existing brand. And that it is a seamless fit with your audience…OR
Ready for change. Whether you're dreaming of leaving your corporate job or ruminating about what it might be like to (finally) get that 6-figure+ income from your coaching business...OR just curious and ready to earn UP TO 3 CE ICF/NBHWC
In the dynamic realm of coaching, envision the extraordinary possibilities when a Master Coach joins forces with a Branding Expert — it's nothing short of magic!
E2 elevates the credibility of your coaching services, giving coaches a custom, comprehensive roadmap that encompasses their programs and offers AND the words + visuals to talk about them. It's coaching plus marketing in ONE!
Your brand becomes not just a mark, but a competitive edge that sets you apart in a crowded coaching landscape while drawing in your perfect fit clients and opportunities simultaneously.
The result? Accelerated growth, a swift journey to your professional goals, and the cultivation of robust coaching practices. Yet, the magic doesn't stop there.
Our partnership is backed by proven success stories and testimonials that speak volumes about the transformative impact of our combined coaching and branding services. And it's not a one-time endeavor — bundled services ensure cost-effective support, offering coaching sessions intertwined with invaluable branding and messaging assistance.
Ongoing support, mentoring, and measurable results follow suit, promising increased client acquisition, brand recognition, income generation, and personal brand reach.
Now, envision the magic and embark on an adventure that will redefine your coaching career. Our goal is for E2 to feel for our clients as though they are waving a magic wand, eliminating the unknowns, frustrations, and overwhelm.
(Growth Planning System)
Each phase will be fully customized based on your unique style, brandm and goals.
Though every coach's roadmap is different, this is a sampling of what our partnership can include...
✨✨✨✨E2 BEHIND THE SCENES MAGIC STUDYING YOUR EXISTING COACH PROFILE ✨✨✨✨✨
Identify Your Objectives: where you are in your business today and where you want to go.
Develop (or redevelop) your crystal clear Brand Position Statement.
Defining your Niche
Identifying your Target Audience
Clarifying your UVP (unique value proposition)
Clarifying the ROI clients/organizations can expect from working with you
Collaboratively design (or redesign) your customized Coaching Packages for individuals, groups, and more.
✨✨✨✨E2 BEHIND THE SCENES MAGIC TO CREATE YOUR STUFF BASED ON OUR FIRST SESSION ✨✨✨✨✨
Adapt your Messaging and Branding to support your unique business and growth goals. This can include (based on each coach's unique needs):
Basic Branding + Guidelines (logo, fonts, colors + usage guidelines) *we are not designers, but we can help you lay a solid foundation from which to build.
Professional Bio/CV Audit
Landing Page Copy + Layout
Speaker One-Page Copy + Layout
Brand One-Pager Copy + Layout
Branded PDFs to support coaching offers
Social Media Guidance + Roadmap
Craft a dynamic 6-12 mo. social media calendar featuring monthly themes aligned with your Coaching Packages.
Generate engaging ongoing blog post/article themes, harmonizing with the social media calendar and Coaching Packages.
Discover social media best practices in alignment with your coaching business.
Hashtag Strategy
Strategize email outreach in alignment with the social media calendar and Coaching Packages.
Identify client relationship networking needs for seamless interactions online and/or live.
Establish a Client Relationship Management (CRM) system for efficient organization.
Plan impactful networking and speaking opportunities in sync with the social media calendar, coaching package collections, and email outreach.
✨✨✨✨E2 BEHIND THE SCENES MAGIC TO CREATE YOUR STUFF BASED ON OUR SECOND SESSION ✨✨✨✨✨
Allow you to reach 3 CE for NBHWC and ICF
Today, I had my session as a coachee with these two fairies. They've been with me since before EAGER Consulting was born and I know that to get my vision to where I set it, I need the best partners to be my sounding board, the challengers, the brainstormers, the organizers, the trailblazers. Thank you Ellen Kocher and Erin Thomas for holding my hands and lifting me to this amazing journey of entrepreneurship!
Our GPS guides you to success by navigating + customizing each step of your unique business growth journey!
2 x 90-minute live Power Sessions with Erin and Ellen, separated by 2-3 weeks in between where E2 does (most of) the heavy lifting in between sessions.
Overall Qualitative and Quantitative Objectives
Brand Position Statement
Niche and Target Audience
Coaching Package Design - Signature Programs
Asset Copy + Layout (landing page, one-page, social profiles, etc.)
Social Media and Content Creation Best Practices
Identify Ideal Network, Publication and Speaking Opportunities
Create Your Unique Next-Steps Roadmap
Landing Page Copy + Layout
Speaker or Brand One-Page Copy + Layout
Branded PDFs to Support Coaching Offers
Social Media Calendar
Content Themes (Blogs, Articles, etc.)
CRM Checklist
Social Media Best Practice Checklist
Coaching Bundles
Email for Business Growth Best Practice Checklist
Newsletter Best Practice Checklist
10 Rules of Personal Branding
6 Drivers of your Personal Brand
10 Golden Rules for Pricing your Signature Program
Hashtag Strategy
Roadmap to an Effective Blog Post
How to Write an Effective Email
Ellen rebranded her business in 2022 and has quadrupled her impact since. By teaming up with Erin, she will share everything she knows about building a successful, thriving coaching business.
As a seasoned ICF PCC and NBHWC coach and thriving business owner, Ellen will turbocharge your coaching journey. We’ll sculpt your niche and craft a roadmap for your business success. From your niche, and website to a strategic social media plan, we co-create it all in your personalized sessions, scheduled at your convenience. It's not just coaching; it's a completely tailored program designed just for YOU!
Acclaimed professional writer, sought-after storyteller, and brand messaging consultant with an illustrious 20-year career, Erin has witnessed the transformative power of compelling language time and time again, working with entrepreneurs, coaches, service professionals and speakers globally to elevate their ventures through bold, scroll-stopping messaging. Her unique approach focuses on increasing impact, revenue, and visibility while ensuring that the messaging is perfectly aligned with the essence of who they are and the purpose behind their endeavors.
As a true storyteller at heart, Erin's writing style is dedicated to fostering genuine connections, recognizing it as the key to business growth. A Charleston, SC, USA, native and bestselling children's book author, Erin currently lives in Europe with her husband, daughter, and two cats that think they own the place. (They're probably right.)