Thank you both for the thoughtful and generous support you gave me as I rethought and restructured my membership offering for board-certified health and wellness coaches.

Before working with you, I was stuck in indecision. I had too many ideas, the existing structure did not feel right, and I had reached a point where I was tempted to throw in the towel. You helped me get out of my own way, quiet the noise, and move into action.

What made this experience so valuable was the way you combined strategic thinking with practical execution. You did not just help me think through how to make Virtual Health Coaches profitable. You also helped me think more clearly about what coaches truly need from a supportive community like this.

I walked away with such a strong outline that I labeled VHC handbook. That “handbook" you created was such a gift. It gave me a clear structure for the membership, along with a way to implement the ideas and evaluate what is working. That level of care and follow-through went far beyond what I expected. 

I also really appreciated the way you complement each other. Ellen, you have a remarkable ability to spot opportunities and create structure in real time during conversation. Erin, you bring ideas into practical, clear, polished form in a way that makes them feel usable and real. Together, you helped me move from confusion to clarity.

I now feel much more confident about the direction of Virtual Health Coaches and excited to keep following the steps we outlined.

Thank you both for how you showed up for me, the vision I have for VHC and for going above and beyond - every single step of the way. 

Working with Ellen to launch my coaching business was transformative. She has this incredible ability to sense when you're hitting a wall of doubt or fear, and she meets you there with both professionalism and genuine empathy. Ellen didn't just help me create content—she helped me find my voice in a way that felt authentic and comfortable. Her approach made what could have been an overwhelming process actually enjoyable. She showed up with exactly the right support at exactly the right moments, and I'm so grateful for her guidance. I highly recommend Ellen & EC2 - "Next-Degree Coaching Impact with E2 Branding Catalysts" if you are looking for such support fromo a professional.

Ellen along with Erin, through their E2 program, helped me reset my business and give me enough to get started with creative ideas, detailed content and more than expected encouragement. In particular the work they do between the sessions is incredible, it’s like having a team that has got your back. I found working with Ellen’s E2 to be powerful, authentic, supportive and bags of fun. Can imagine repeating this when I am ready for my next transition.

Ellen & Erin and their E2 program didn’t just help me with branding—she fundamentally changed the way I see and present my business. Her ability to distill my passion and expertise into a clear, compelling brand strategy has given me a renewed sense of purpose and excitement. Thanks to her brilliant insights, I’ve been able to reach new clients and step into a bigger space than I ever thought I could occupy. It’s no exaggeration to say that her work has been life-changing for me, as it opened the door to opportunities that were once out of reach. Her ‘fairy-like' (my words:) ability to turn my dreams into a tangible, thriving brand has had a profound impact on both my business and my confidence moving forward."

Working with E2 and ETC was way beyond building the brand and copywriting for my website. It was a deep analysis and discovery of my values, my strengths, and the impact I want to make. Erin and Carly are great listeners, and they captured nuances that gave me several a-ha moments along the way! ETC is a thoughtful partner you can trust to give you support and honest feedback. They explore options with creativity and assertiveness. Highly recommended!

Wow, this exceeded all my expectations!